Fiona Brady is the Head of Operations and Public Affairs for FREE NOW Ireland, and in 2021 was also appointed, by the Minister of Transport, to the Taxi Advisory Committee which advises the Minister and the National Transport Authority of Ireland.
She initially joined FREE NOW in 2016 as a Senior Operations Manager and was subsequently promoted to Head of Operations in early 2018, and Head of Public Affairs in late 2021.
In her current role, Fiona drives the sustainability and innovation agenda for FREE NOW across Ireland. Engaging with the political ecosystem and public policy to advance how cities and their citizens interact with next generation mobility services. She is also responsible for the development of strategic initiatives to deliver value and positive experiences for FREE NOW drivers and passengers - including electrification of FREE NOW’s taxi fleet, multi-modal diversification and key partnerships with industry stakeholders.
As part of the senior leadership team, Fiona was instrumental in the company’s transition from Hailo to mytaxi, and most recently to FREE NOW.
Fiona has over 19 years’ experience working in transport, tech and mobility across both public and private sectors. She started her career in transport at Dublin Bus where she worked for over 11 years, and then moved on to the private sector in 2015, where she held the position of Customer Operations Senior Manager at travel technology solutions provider CarTrawler.
She holds a Diploma in Management Studies, Transport and Aviation from the Institute of Technology Carlow, and an Honours Degree in Social Science from University College Dublin and has recently completed the Saïd Business School, University of Oxford Leading Sustainable Corporations Programme.